creative strategy meets vision
the symbiotic relationship between brand and visual identity
NEW LAUNCHES
NEW LAUNCHES
For Holt Renfrew’s first ever Beauty Campaign, our mission was crystal clear: to transform the perception of Holt Renfrew as the ultimate destination for all things beauty.
In collaboration with Film Director, Kevin Calero, I crafted a storyboard, creative vision and directive for the Spring seasonal launch, bringing 5 influencers together for a campaign with the primary objective to leave viewers inspired.
Our strategy was to avoid a tutorial or conventional beauty feel, sidestepping highly polished product shots while preserving a distinct aesthetic and creative essence.
A visual representation of what beauty means, a vibrant celebration of colour, creativity and individuality.
Spring 24
The Campaign
Digital Storytelling through the eyes of our Influencers
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@emyjade.g
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@jooshica
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@sambinaa
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@thebrooksbrothers
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The Co-Creation Experience
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Mark Vanderloo x Modern Gentleman
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RECENT CAMPAIGN WORK
RECENT CAMPAIGN WORK
HOLIDAY 2023
THE CONCEPT
Festive Futures
A campaign that seamlessly blends the charm of yesteryear's holidays with an optimistic gaze towards tomorrow. Our vision draws inspiration from retrofuturism, fusing contemporary aesthetics with timeless art and design.
THE LOOK & FEEL
THE CAMPAIGN
Creative Direction | Holiday 2023
The campaign captures the essence of bygone holidays while infusing them with a vibrant, inclusive, and bold expression.
Creating a holiday season that bridges generations, celebrating timeless traditions with a fresh, forward-thinking spirit
Commissioned Animation by Dan Stein
UPON REQUEST
Experience our latest magazine's full impact—request your personal digital copy. Dive into captivating articles, visuals, and features for fresh insights. Immerse yourself in the season and discover engaging stories.
Request your full magazine for a world of creativity, innovation, and unparalleled content.
Commissioned Prints by Batu Gursel
Commissioned Art by Paulina Almira
FALL 2023
Origins
THE CONCEPT. Unveiling Pre-Natureverse
Step into the pre-natureverse with us, as we aim to capture the essence of nature, echoing the crispness of the autumn air and the calming influence of being surrounded by natural beauty.
This campaign delves into the heart of nature. We believe that the key to rejuvenating our spirits and expressing our individuality lies in reconnecting with the natural world around us. This fall, we are not only celebrating the enchanting colors and textures of nature but also aiming to infuse the momentum of AI technology, we transform natural scenes with a futuristic style. It's where the past and future come together.
Still Life Mixed Media with AI Generated Environments
The expansive beauty of the Canadian landscape will never cease to be a source of inspiration
