I create content that redefines luxury beauty for the modern shopper—making it more approachable, relatable, and aligned with evolving customer values. By blending high-end aesthetics with authentic storytelling, I craft experiences that resonate with today’s beauty consumer while maintaining the brand’s prestige.

vibe 📲 product

RECENT WORK

RECENT WORK

For Holt Renfrew’s first ever Beauty Campaign, our mission was crystal clear: to transform the perception of Holt Renfrew as the ultimate destination for all things beauty.

In collaboration with Film Director, Kevin Calero, I crafted a storyboard, creative vision and directive for the Spring seasonal launch, bringing 5 influencers together for a campaign with the primary objective to leave viewers inspired.

Our strategy was to avoid a tutorial or conventional beauty feel, sidestepping highly polished product shots while preserving a distinct aesthetic and creative essence. 

A visual representation of what beauty means, a vibrant celebration of colour, creativity and individuality.

Spring 24

The Campaign

Digital Storytelling through the eyes of our Influencers

OOH Paid Media

The Co-Creation Experience

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