I create content that redefines luxury beauty for the modern shopper—making it more approachable, relatable, and aligned with evolving customer values. By blending high-end aesthetics with authentic storytelling, I craft experiences that resonate with today’s beauty consumer while maintaining the brand’s prestige.
vibe 📲 product
RECENT WORK
RECENT WORK
For Holt Renfrew’s first ever Beauty Campaign, our mission was crystal clear: to transform the perception of Holt Renfrew as the ultimate destination for all things beauty.
In collaboration with Film Director, Kevin Calero, I crafted a storyboard, creative vision and directive for the Spring seasonal launch, bringing 5 influencers together for a campaign with the primary objective to leave viewers inspired.
Our strategy was to avoid a tutorial or conventional beauty feel, sidestepping highly polished product shots while preserving a distinct aesthetic and creative essence.
A visual representation of what beauty means, a vibrant celebration of colour, creativity and individuality.
Spring 24
The Campaign
Digital Storytelling through the eyes of our Influencers